Pro-Video Blogger

Video Production. Learn how to use video to tell your story. Whether it's a home movie of the kids or a corporate documentary.

Why poor video is worse than none at all

Martin Johnson - Saturday, April 26, 2014
I first wrote a post along these lines in July, 2013. Sadly, it seems it's time to repeat what I said then. The world-wide viewing stats of on-line video continue to go through the roof. Up from 1 billion per annum in April 2011 to 2 billion in April, 2012 and climbing. (Ref: Soul Arch Media. (http://soularchmedia.com/why-use-online-video-for-marketing-2013-online-video-statistics/)) More people are watching more videos for longer on the web. As someone in the business of making v .. click to read full post.
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Training videos

Martin Johnson - Thursday, April 17, 2014
Over the past few months I've been working with a church based organisation to produce training material for volunteer teachers who teach what we call 'Special Religious Education' (SRE) in our state school system. For those reading this outside Australia, this will sound highly unusual, but under our system of government, churches are allowed to deliver SRE to primary and secondary school students in our public school system. The organisation who commissioned me to produce the training .. click to read full post.
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Marketing your services

Martin Johnson - Saturday, April 05, 2014
Ever since this blog started, all my posts have been about the 'how' of shooting video. From lighting, framing, camera movement through to editing, music selection and post-production audio, it's all been about how to do it. This post is different in that I want to look at something every freelance video maker needs to do - market their services. Maybe you're lucky and have regular work from one or more clients so you never have any downtime. In my experience, that's pretty rare and all  .. click to read full post.
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Andrew Stoik commented on 12-Apr-2014 03:26 AM
Good tips! I am just getting into video production. I've got a few projects under my belt, but now I'm feeling a bit stuck on how to get clients. So, these ideas give me something to focus on. I think you make a good point about social media too. It's not the marketing channel I was hoping it would be. I'm going to start looking at my Facebook as a way for my current contacts to stay in touch, rather than a marketing tool per se.
Andrea George commented on 15-Apr-2014 05:54 AM
Becoming a member of your local Chamber of Commerce is another idea to help market your services. Mine does a lot to expose businesses within our community: newsletters, website, e-mail campaigns, events. I have found it to be a really effective way to market, network, and make contact with potential clients in need of web video services.

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